Waza was founded in 2011 by Takayoshi Ito with a strong passion to introduce Japanese traditional techniques and new designs throughout the World. First, we opened WAZA SHOP inside Kinokuniya Bookstore in 2011, for consumers and buyers to experience and enjoy the essence of Japanese craftsmanship. After opening WAZA SHOP, Takayoshi realized that people are looking for unique yet fine quality items.We introduced new brands from Japan that they could fall in love with.

This passion has led the second Shop in NoLIta, NY in January 2017. The shop and showroom now includes 12 major Japanese brands and rotating stock by Japanese artists.

The WAZA SHOP team is dedicated to introducing traditional from Japanese items to the world from NYC

What is WAZA?

Combining Kanji, Japanese characteristic, of “wa” (harmony), developed over many years of history and culture, and “waza” (skilled technique) utilized by Japanese craftspeople, WAZA is a brand of the finest Japanese products.
Our mission is to bring these products to the global marketplace and develop a viable business model.